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With the publication of this issue, we mark 22 years of connecting Farmington Valley businesses and residents with The Valley Book. Unfortunately, we are all in the midst of an unprecedented crisis due to COVID-19, which has affected every aspect of community and business life here in the Farmington Valley and around the world. Encouraging people to patronize local businesses is the most important part of what The Valley Book does, especially at a time when on-line purchasing and big box stores have made it increasingly difficult for local companies to compete. But now more than ever Farmington Valley residents need to come together to patronize their local businesses and help them get back on their feet after this unique shutdown.

We highlight our mission right on our front cover: “Connecting Local Residents with Local Businesses to Better Our Community…Buy Local – Find it Here.” And this year we added “Now More Than Ever” to emphasize just how important your support is for local businesspeople.

In recent years we began a new program to customize advertising packages for local businesses. These include:

• beautiful full-page Department Leader photos taken by our incredibly talented photographers directly opposite full page ads designed by our first-rate graphic artist;

• advertising packages that include illustrations of local businesses and “Nuggets,” which are presented as editorial sidebars.

All of these options provide local businesses with a unique message tailored by our talented staff to connect them with local residents and presented in the highest quality format by direct mail and carefully targeted additional circulation. Anyone interested in talking about these options can contact Dan Walsh on his cell phone at 860-796-8347 or dan@webbooksct.com.

Which brings me to the second purpose of this letter — reintroducing my son Dan, pictured with me above, to the Farmington Valley community. Dan has completed his second sales season for The Valley Book, which is now a real family business. He has made an incredible contribution as Marketing Director and by all accounts has represented Distinctive Directories with the highest level of professionalism and personal connection. We are excited and grateful to have the valuable addition of his youthful energy, talent and enthusiasm.

So please use your latest edition of The Valley Book as a resource to commit a larger percentage of your purchasing power to the wide variety of local businesses presented in our 18 departments. You will increase the quality and usefulness of the products and services that you buy while protecting the character and charm of our local community. And you will help those businesses get back on their feet after an unmatched disruption to their normal sales.

I would also like to take this opportunity to thank the incredibly talented staff and freelancers who produced this 22nd Annual Edition of The Valley Book, including the writers, editors, photographers, illustrators, graphic artists, salespeople and office staff. I am very proud of your efforts and extremely grateful for the honor of working with you.

 

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Any use of materials on this web site without permission is strictly prohibited.